The work of a nonprofit is very important. A nonprofit’s initiative is usually for a social cause to solve a need for humans or animals, or to improve the world around us. Two key elements of a nonprofit consist of getting their audience to understand their cause and engaging viewers to take part in their efforts. Much like any business or brand, a nonprofit uses marketing to bring awareness to its cause. However, a nonprofit must have a deliberate message with a call to action (CTA) to meet its objectives. As video content gains popularity, discover why it’s a game changer for your nonprofit.
Top Reasons Your Nonprofit Should Be Using Video Content
The Numbers
The numbers don’t lie. According to Medium online editor, Jeffrey Fermin, “81% of B2C‘s are using video marketing”. In fact, video content makes up 75% of all online traffic. But, the statistics most beneficial to a nonprofit are that 10% of all online users retain what they read and 90% of what they see in a video. Take, for example, a short-form video on the social media video platform, Tik Tok, which can harness millions of views at its launch. If you’re a nonprofit, video is a key brand awareness tool.
Other relevant numbers include the quick turnaround time to create a video. Indeed, video is one of the most effective and fastest marketing tools.
Tell Your Story
As a nonprofit, your video content has to tell a story while completely engaging your audience. By creating a video, you can tell an impactful story that resonates with your viewers. Telling a good story can play a major role in the decision to partner with your nonprofit. A video can tell your audience who you are, what you stand for, and deliver a compelling CTA. Best of all, video can create an emotional connection. Emotional engagement can encourage a long-term following.
Flexible
Video content can be customized to meet your bottom line. For example, you can add text, voice-over, music, and more to heighten emotional engagement. Creating a video is so flexible, you can always create fresh content to give your core message a new perspective and a call-to-action often.
Learn More About Video Content for Nonprofits
Video content is a game changer for nonprofits because it compliments your business goals. A video uses emotional marketing to encourage a specific action from your audience. This is one of the key objectives for any nonprofit; an emotional connection directing the end result.
Viewers have the option of engaging with your video content 24/7, from anywhere. In fact, the video gives the audience of a nonprofit the option to share your video content, replay content at will, and engage from almost any device.
Why Our Clients Prefer Wahine Media
At Wahine Media, we know how to create videos to convey your message and promote engagement. Wahine Media understands the importance of your story. Best of all, our strong connection to social media will introduce your nonprofit to a new audience.
We use state-of-the-art equipment and software tools to produce interactive video content.
Our team of professionals can bring your story to your audience in real time. Learn how interactive video can work for your business.
We’re proud to be a preferred brand in Hawaiʻi among our community of neighbors and friends.
Tell your story with amazing graphics! Every story matters and we can’t wait to tell yours. Let’s talk!
