Adapting to COVID-19: Hawaii’s Superstars

“The key to success is often the ability to adapt.” —Anthony Brandt With COVID-19 shaking up our lives the past few months, adaptability has been the name of the game. The willingness to turn on a dime and translate a familiar and usually physical process into something that (literally) “clicks” in this moment of social distancing has allowed some local Hawaii brands to shine while others sulk. Charging forward with a sense of community rather than competition and togetherness instead of tragedy, these brands embrace the spirit of Aloha amidst the COVID-19 crisis. Let’s take a peek at the businesses and brands that have been navigating these uncharted waters like seasoned sailors... Girl Scouts Hawaii With COVID-19 cancelling a majority of in-person gatherings and events, businesses and non-profits had to think on their feet. Launching their “Virtual Girl Scouts” initiative, Wahine Media client, Girl Scouts Hawaii, [...]

By |August 4th, 2020|Best Practices, Businesses Doing It Well, Instagram|

Going Beyond Image and Caption: 10 Creative Ways to Integrate Multimedia

With online competition for attention growing fiercer every day, standing out on social is no longer a suggestion—it’s a necessity. For many brands, it can be tricky to break the classic mold and go beyond the simple (but admittedly tried-and-true) image and caption method. But, why settle for ordinary when there are countless free apps and other resources to take your message to the next level? If you’re not sure where to start, we’ve taken a simple Instagram post and revamped it ten different ways using our favorite tools. Our inspiration Brief yet informative, this short and sweet Instagram post showcases a new product from Wahine Media client, Patti Bruce Arts. By illustrating the backstory behind the artwork, utilizing a call-to-action, and garnishing with relevant hashtags, the audience gets the message loud and clear.  But, what if there was a way to say the same thing and stand out [...]

By |January 12th, 2020|Digital Marketing, Social Media Management|

5 Social Media Tips for the Holiday Season

It’s the most wonderful time of the year again! A few years ago, we shared our favorite tips to make your social media sparkle during the holidays. The tradition continues with fresh advice to help you become the savviest social media Santa this season. Read on for our top 5 tips! 1. Connect with your audience Traditions abound during the holiday season, with each celebration offering a unique way to engage with your audience. Encourage connection by inquiring about your followers’ personal holiday stories or experiences. During Thanksgiving, consider asking your followers what they are grateful for, what their favorite dish is, or if they’d rather watch the Macy’s Thanksgiving Day Parade or football. Once Christmastime rolls around, ask your followers about how they show their holiday spirit or the best gift they’ve given. The possibilities are truly endless and offer a genuine opportunity [...]

By |December 3rd, 2019|Best Practices, Holidays, Social Media Management|

The Ins and Outs of Influencer Marketing

In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to keep on hand and what to throw overboard. IN: Knowing the difference between a content creator and an influencer  With new social media terms emerging every day, it’s easy to get confused with all the jargon. Some choose to use the terms “content creator” and “influencer” interchangeably, but there are some subtle differences to take note of. Both influencers and content creators manufacture media to be consumed. The difference? Influencers have a larger audience, while content creators possess a specific skill set (such as photography, videography, or graphic design) to create shareable media for [...]

How Brands Create Authentic Content and Community Through User Generated Content

If you are a social media user, you’ve probably heard of “UGC”. Otherwise known as user generated content, UGC is any kind of content that has been posted by users. In recent years, brands have been utilizing UGC in their advertising and on their social media to help encourage a positive relationship with their followers. Not only that, but it helps them by creating a more human image for their brand by showing regular people and by filling up their content voids. It’s a win win for all involved if the UGC is acquired correctly and used properly. But have no fear, we are here to tell you all of the do’s and don’ts of finding and receiving some quality UGC for yourself.  How do you farm for UGC? Aside from your own mentions or tags, finding good UGC is a lot like [...]

By |September 6th, 2019|Best Practices, Instagram, User Generated Content|

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

Having a stellar social media presence for your business isn’t a luxury—it’s a necessity. Apps such as Instagram are powerful tools offering a variety of features to help boost your business and propel you to social media stardom. However, because Instagram only allows your business to feature one bio link, it’s important to explore options that allow you to get a bigger bang for your buck. Sometimes, utilizing a platform’s existing features just doesn’t cut it. With so much to say and so many virtual destinations to send your followers—you’ll need to take a walk on the wild side and outsource to optimize your Instagram’s bio link. Think you’re ready for the plunge? Make a splash by utilizing one of the platforms below. Linkin.bio by Later Later is one of the most comprehensive ways to optimize your profile's bio link. If being able to share more than one link [...]