The Ins and Outs of Influencer Marketing

In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to keep on hand and what to throw overboard. IN: Knowing the difference between a content creator and an influencer  With new social media terms emerging every day, it’s easy to get confused with all the jargon. Some choose to use the terms “content creator” and “influencer” interchangeably, but there are some subtle differences to take note of. Both influencers and content creators manufacture media to be consumed. The difference? Influencers have a larger audience, while content creators possess a specific skill set (such as photography, videography, or graphic design) to create shareable media for [...]

How Brands Create Authentic Content and Community Through User Generated Content

If you are a social media user, you’ve probably heard of “UGC”. Otherwise known as user generated content, UGC is any kind of content that has been posted by users. In recent years, brands have been utilizing UGC in their advertising and on their social media to help encourage a positive relationship with their followers. Not only that, but it helps them by creating a more human image for their brand by showing regular people and by filling up their content voids. It’s a win win for all involved if the UGC is acquired correctly and used properly. But have no fear, we are here to tell you all of the do’s and don’ts of finding and receiving some quality UGC for yourself.  How do you farm for UGC? Aside from your own mentions or tags, finding good UGC is a lot like [...]

By |September 6th, 2019|Best Practices, Instagram, User Generated Content|

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

Having a stellar social media presence for your business isn’t a luxury—it’s a necessity. Apps such as Instagram are powerful tools offering a variety of features to help boost your business and propel you to social media stardom. However, because Instagram only allows your business to feature one bio link, it’s important to explore options that allow you to get a bigger bang for your buck. Sometimes, utilizing a platform’s existing features just doesn’t cut it. With so much to say and so many virtual destinations to send your followers—you’ll need to take a walk on the wild side and outsource to optimize your Instagram’s bio link. Think you’re ready for the plunge? Make a splash by utilizing one of the platforms below. by Later Later is one of the most comprehensive ways to optimize your profile's bio link. If being able to share more than one link [...]