Maximizing Your Budget

A thriving online presence and reputation are essential to the success of any business today. With the advent of social media in the past 10 years, just as it has completely changed the way we communicate and connect with one another, it has revolutionized the way brands communicate and connect with their customers. Social media has evolved from a grassroots “free” option to a complex and competitive environment. How does one decide where to best put their efforts?

Part 1 dives into what amazing social media content looks like, and why following through with stellar customer service is important.

Part 2 dives deeper into the complexities of social media advertising, maximizing your social ad budgets, and what to measure to show how your efforts are performing.

The Cost of Social Media

What does it really “cost” to have an effective social media program? Where do you allocate resources appropriately for your business size? Learn what social media investments are a “need to have” vs. “nice to have”.

Storytelling for Social Media

Brands are capturing and keeping the attention of their audience by creating user experiences with content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for! Learn the 20 types of story, the ingredients of a potent caption, and how to respond with heart. Walk away with a muse sheet of captions, responses, and a bucket of storytelling ideas to take back to your social profiles.

Social Media for Nonprofits

What if you could incite the next Ice Bucket Challenge?

What if you knew what to say and how to say it? What if you could share your essence, aspirations, and goals of your organization… affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers, and attendees? What if you could talk to the world?

Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs. paid visibility; social and traditional marketing– the perfect brew; best social platforms and listening tools; productivity hacks (i.e. automation vs. scheduling); what metrics you should be watching and how to find them, and our favorite non-profit campaigns.

Best Practices

Get to know the fundamentals of social media management from “need to have” to “nice to have” to “great to have” in this hands-on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses and a link to a hidden gem caption muse database.

Social Media Advertising

The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working.

Want to learn more?