It is hard to believe that Santa is about to head down the chimney—it seems like we were just in the yard hiding Easter Eggs. Right after the big man makes his appearance, we will be gifted with a fresh start in 2016. Social media is no longer a new “toy” but has become more mainstream in our everyday lives. Here are some trends to be on the look out in the coming year. This week we will look at 3 trends and finish with 3 more in the next blog.
1. Buy buttons will become mainstream
It is not a secret that social media has been driving e-commerce for some time, but it will be ramping up in 2016 as social media continues to take on a bigger role with consumers in the buying cycle. Facebook and Pinterest introduced their buy buttons earlier this year and Instagram wasn’t too far behind. Pinterest’s Buy it button and Instagram’s recently launched ads with Shop Now buttons allow users to buy products directly through the app or platform. It is estimated that all social media platforms will have a variety of a buy button by the end of 2016. (Forbes)
2. Interactions with audiovisual media
Social media video is no longer limited to YouTube. Other platforms such as Facebook, Snapchat, and Instagram have jumped on board with video. With increasing competition, it will drive innovation in the development of video. With more videos, as volume increases, users will gain greater control over what is seen in their news feed.
Want your video to be seen amid the masses of video? Your videos need to be compelling and should enhance your message. Remember that most social video is played without sound. Think outside of the box—what way would work best with the delivery of your content? For example, Coke Zero puts captions to their video to entice people to unmute.
3. It will get even more personal
Business has been consumed with trying to gain as many fans possible but it turns out that friend’s activity is just as important as fans themselves. Friends of fans are extremely important—they are more likely to visit a brand’s Facebook Page or website, purchase a brand’s products and become fans themselves. Just introduced a few months back, Facebook Beacons are a tool businesses can Bluetooth Technologies to send a signal to the Facebook app on customers’ phones to show them the right Place Tips at the right place.
Facebook Bluetooth® Beacons are free, and help people see more information about your business whenever they use Facebook during their visit.
What Facebook Beacons do:
- Prompts for users to like the business page
- Check in reminders
- Recommendations from friends
- Posts from the business page
To request your free Facebook Beacon, visit here.
What do you think? Do you see these trends coming? Any surprises? How will you make social media work for you in 2016?