Contests | Campaigns
And the winner is…
Yes, social media contests still work. Freebies and giveaways will work until we go the way of the dinosaur. If it’s exciting and cool, people will share with their friends, upping the chances that it goes viral. In the age of reciprocity and the empowered consumer, your audience expects to be informed, entertained and generally spoiled silly (incentivized), but in return, they will give back in a big way.
You can count on targeted campaigns to move the needle too. Whether the goal is boost engagement or build up your email list, audiences love perks and give-backs, and it’s a tangible way for you to say thank you.
We run sweepstakes and on page contests on all platforms and here’s a few audience favorites:
- On-page giveaways
- Trivia contests
- User-generated photo contests
- Voting promotions