This was a topic discussed on Talk Social With Wahine Media, a weekly radio segment on The Matt DiGeronimo Show

What does giving look like during the most wonderful time of the year? Whether a big campaign or a simple daily post, it’s all about sharing the warmth of the season.

One brand that has warmed our heart this holiday is WestJet. Have you heard about WestJet’s Christmas miracle?

The Calgary-based airline had a virtual Santa kiosk asking passengers what they wanted for Christmas as they scanned their boarding passes. From flights home to tablets to socks and underwear, more than 250 people shared their Christmas wishes. Then, while in the air, the WestJet elves made it happen and baggage claim delivered not only their luggage but big boxes with pretty bows addressed to each passenger from Santa. The tagline: Merry Christmas to all and to all a good flight.

The smiles on the passengers faces was priceless and the stuff of social media legend.

The holidays are the perfect time of year to reward your customers and celebrate the season and while you may not have WestJet’s Blue Crew on speed dial, a big budget isn’t necessary if you want to deliver some red-nosed reindeer cheer.

We thought it might be fun to countdown to Christmas with 12 simple ideas to jingle all the way to the big day:

12 – Deck your halls! Decorate your profile with a new cover photo… Christmas-themed of course.
11 – Create a personalized Christmas hashtag (#kphawaiichristmas #astonchristmas)
10 – The cookie exchange: Share your favorite cookie recipe and ask others to share too. Don’t forget to that gorgeous photo!
9 – Create a cutest holiday pets board on Pinterest. We always smile when we see red noses on bulldogs.
8 – Ask a question: All I want for Christmas is…?
7 – Share an ornament a day from your office Christmas tree on Instagram.
6 – LOL! Elf Yourself and your crew with the OfficeMax app or
5 – Humming the tune right now… Post your favorite Christmas music videos from YouTube (Bing’s Mele Kalikimaka comes to mind)
4 – Give back: We know you’re busy but now is the time to amp up your engagement on social, retweeting and sharing other brand’s posts to your page.
3 – Tap into the spirit of giving: Offer a special. Today 25% of proceeds will go to and then name of charity of your choice. People love to buy with a purpose.
2 – Santa’s helper: Offer an appealing incentive for last-minute shoppers that doesn’t break the bank.
1 – And on the big day, post a holiday message of gratitude to your fans for frolicking with you this year.

What social media gift would you like to see under your tree this season? Share your comments below, on The Matt DiGeronimo Show Facebook page, or on Twitter using hashtag #talksocial, and they just may be featured on the show. And if you Elf Yourself, we can’t wait to see it. Merry Christmas to all, and we’ll see you on social!