Contrary to what most people think, giving is never a business transaction. Instead, it is about making a human connection and inspiring donors to give. Therefore, it is vital to create authenticity and a meaningful connection that shows people why they are crucial to your cause and how they can make a difference. Still, encouraging people to donate their time and money can seem difficult. So how can nonprofits inspire the public to contribute time and time again? Well, it comes down to inspiring online donations by showcasing your truth.
Below, we take a comprehensive look at how authenticity inspires people to donate to a cause. Read on to increase your online donations today.
Showcases Urgency
Although donors often contribute for various reasons, the one driving force is usually an urgent campaign with specific goals. Huge issues such as putting an end to hunger can seem overwhelming to donors. However, an urgent and achievable goal will have more people donating almost immediately.
Try to be as specific as possible when looking for donations. Do not be afraid to go into detail on what your organization needs and why it is urgent. The Hawaii Food Bank, for example, highlights urgent crises on the homepage.
Triggers Human Emotions
Showcasing your truth when looking for donations will include the use of real stories and pictures. People are more willing to contribute when they see the individuals they are helping. It is among the top reasons why donor gives immediately.
Take a look at Make-A-Wish Hawaii – a nonprofit geared towards granting life-changing wishes to kids with critical illnesses. Their homepage includes Wish Stories that highlight the kids they are helping and how they are doing it. Donors get inspiration to contribute more since they can see the faces of the children they are helping.
If possible, send images of people your organization has helped to donors. Doing this also helps increase engagement. Therefore, you can quickly become what most people are talking about on social media which increases your donations.
Contextualizes Donations
Telling your truth will indicate how your organization is using the contributions. Potential donors get to see the percentage that directly supports the cause and how the money is going to be utilized. Therefore, they will contribute more due to the transparency of the entire process.
The Plan International email, for example, provides the names of children who need assistance to finish school. You get to know who you are helping and how much is needed to get them an education. Therefore, it makes donations more pressing while building a connection with the donors.
Personalizes Your Outreach
Nobody likes a message designed for thousands of people. Which makes personalization critical – especially for nonprofits. Being authentic is among the quickest ways you can personalize your outreach and make people feel comfortable.
Your message will seem more personal once you showcase your truth. Every potential donor will feel that the message was specially written for them. Therefore, they are more likely to appreciate you and increase their donations.
Charity: Water, for instance, tells stories about people’s lives they have changed in their newsletter. By showcasing individuals they have helped, the message seems more personalized. The reader can directly relate to the recipients of the organization and feel more encouraged to contribute.
Let Us Help
Are you a nonprofit looking to increase your online donations? Well, it is quite clear that the first step is telling your truth and building authenticity. At Wahine Media, our social media management team can help you tell your story. Contact us today to show your truth and increase your donations.
