It’s almost the most wonderful time of year again. With Halloween masks in storage and Thanksgiving guests knocking on our door, the holidays will be here before you know it. With all the excitement, it is easy to become overwhelmed with planning gifts and get togethers in person, but don’t forget to be a good host online too. For the 2015 holiday season, the National Retail Federation predicts that sales will rise in November and December by 3.7%, significantly higher than the 10-year historical average.
The month between Thanksgiving and Christmas is the biggest opportunity for retailers and businesses but it is also when social media is flooded with brand content. Here are some tips to get your social media marketing on the nice list this year.
1. Multiple channels = multiple presents.
Facebook is still the channel of choice when it comes to social media with 92% of marketers expected to use Facebook during a holiday social media campaign. Instagram however has been called the breakout platform for this season. Don’t put all your eggs in one basket—all your content on just one platform. Your Facebook, Instagram, and Tweets should all carry the same idea but should be customized for each channel, as language on each platform is unique. For example, Instagram links are not live, and no one is really searching for hashtags on Facebook. And speaking of hashtags, while on Instagram hashtags may be king, did you know that using more than 2 hashtags on Twitter drops engagement by 17%? The most successful hashtags on Facebook are those that are trending (#HappySmoresDay) or help tell the story.
Check out Rudolph’s very cherry red nose! #TooMuchFunInTheWarmMauiSun
2. Don’t let your content get run over by reindeer
One of the best ways to get seen is to make your campaign sharable. Invite your fans to share their favorite recipes, songs and stories. Social media is just that, social. Encourage followers to participate in the conversation. As long as your content is fabulous and fun, your fans will share your content with their friends, expanding your reach. Remember, shareable content is always the point.
3. Local Cheer
Embrace your local area—each geographical location has different unique traditions for the holiday season. Know your customer demographics so you can create content that speaks to them. Consumers resonate with personalized brand experiences. Think about what makes your area special and highlight that on your page. Again, shareable content.
As the big day continues to get closer and closer, don’t let this busy time slip away without taking advantage of the hustle and bustle. Like little elves, let your social media spread good cheer. If you go for the smile rather than the sale, you may just find a few extra presents under your tree too. Remember, it’s the most wonderful time of the year!