TikTok has become the digital place to be! Replacing Instagram as the new kid on the block, TikTok was founded in 2016 by ByteDance, a Chinese startup company, and has since become one of the leading social media marketing platforms, reaching millions through creative video content. By 2017, the app had witnessed stratospheric growth in usage. While TikTok marketing is still in its infancy, many agencies assist brands in growing their reach through relevant content. If you want your brand to stay relevant, TikTok isn’t a platform you want to overlook.

Brands Thriving on TikTok Marketing

If you’ve tried TikTok yourself, you’re familiar with the power of the “For You Page” and the endless entertainment vortex affectionally coined as the “death scroll.” Thanks to the proper use of pertinent and trending hashtags, brands and individuals are finding ways to use the platform to expand their marketing strategies. Some famous brands that have gained traction for their products through TikTok marketing include:

  • Laser star projector
  • Clinique’s Almost Lipstick in Black Honey
  • KFC Nashville Hot Chicken
  • The Chipotle restaurant chain

The platform also shares insights into top rising stars leveraging the platform to promote their talent. It has additionally created an avenue for popular food trends and top creators that want to create awareness for emerging communities and various causes. Subgroups have been created that identify with hashtags and names like “BookTok,” “NarcTok,” “MoneyTok,” “PlantTok”… you get the idea. Here, users find a sense of community that surpasses basic smartphone entertainment due of the genius blend of emotional and visual marketing… laced with comedy, education and empowerment.

It’s interesting to observe how TikTok is expanding its reach and how people are using clips to connect and engage. If you intend to use TikTok to market your brand, goods, or services, it’s worth getting more profound insights into how it works and what to expect. Here are a few pointers.

Take Advantage of Current Trends

The most effective way to get your content out there and receive many views is to create content around the trending issues. TikTok’s algorithm gives more preference to popular content with many views.

Your marketing team should look for trending hashtags and memes to create content that resonates with your audience. It’s also essential to remember that people search for content based on trending hashtags.

Strike a Balance Between Promotion and Entertainment

While TikTok is primarily an entertainment and informational platform, it also allows you to promote your brand. Ensure your content isn’t too promotional, as viewers will skip over it. The best approach is to entertain and inform your audience first, raising the engagement level of your audience. The more organic the better. Gone are the days of perfect lighting and aesthetic filters. If you want your audience to trust you, authenticity and transparency are your friend.

Once you have a sizable following, it is helpful to introduce promotional content like tutorials, exclusive offers, or people interacting with your products. When you balance entertainment and advertisement, you have a better chance of fostering a connection with potential buyers.

Maximize Your ROI by Targeting the Relevant Audience

One secret to success in TikTok marketing is to ensure you post content relevant to your audience. It should also be original content to increase brand visibility. When you post regularly, you can determine what works and what doesn’t. The platform algorithm will also enable you to adjust your posts depending on the impressions it generates.

Creating multiple videos with different content is part of figuring out the content that appeals to your audience most. You’ll collect insights and feedback into what is effective for continued marketing success. Find your voice, and have fun while you do it. When you’re enjoying yourself, it’s contagious!

Connect Through Call-to-Action Opportunities

When you display a clear call-to-action within your ad, you create a connection with the viewer. The CTA tells them what to do next after watching the video. One of the attractive features of TikTok is the clickable CTAs.

Depending on your brand’s goals, your audience can click on shopping deals, learn more about your brand, view offers, or find a location. Just remember that with TikTok, your goal isn’t to convince your audience about the diplomas you have on your wall or the experience you have that gives you clout in your specific area. If you want people to click on your CTAs, you have to grab them emotionally. Once you do that, you’ll create more traffic to your site and make it easy for the audience to connect with your product.

Getting Started With TikTok Marketing

TikTok is a growing trend, and it’s not going anywhere soon. Your business can thrive if you know how to use the platform the right way. It takes time, effort, strategy and inspiration to consistently create effective content, and it’s often helpful to enlist the assistance of a professional social media marketer to increase your success rate on the forum.

Wahine Media can help humanize your business effectively on various social media platforms like TikTok, Instagram and Facebook. Contact us today, and let’s talk about telling your story to the world!