Social media has broken many barriers in the way we do business, and customer expectations have changed. We now want to “connect” with brands and who better to connect with than the CEO? CEOs that remain behind closed doors are not taking advantage of the vast opportunities to grow their business, reveal their brand’s human side and expertise.
You’re a business, you have a nice website, and you’ve taken a step to expand your community by venturing into social media–congratulations! But simply starting profiles and posting content isn’t enough to fully promote your brand. I’m sure your website has your logo, company colors, thoroughly thought out messaging, and it feels like your company (if [...]