Ho ho ho! As we quickly fall into the Holidays, ‘tis the season of marketing temptation for business. Wanting to boost sales, the go-to solution is to clutter social profiles with the red and green “shop here” and “buy me” pitch. But this year, ‘tis the season to ditch the outdated pitch and nail your Holiday campaigns on social.
What is so important about thought leadership for brands? Because thought leadership is what will keep your brand relevant. Relevancy is one of the most sustainable and valuable qualities to have.
I saw it on the Internet! It must be true, right? Well, not exactly—and I’m sure we’ve all witnessed some laughable un-truths online. It’s easy to overlook the fact that a LOT of what you read on the Internet—and more so on social networks—is not credible, but more importantly, just not true.
Engagement starts with engaging content, then moves to relationship building and evolves to trust and enthusiastic support (aka a vibrant community). Are you seeding your logo everywhere? Hold these magic beans in your hand as you go forth (pintos will work too!)
Have you considered China as a viable market for your business? The Hawaiian Tourism Authority projected that in 2014 there will be over 182,000 Chinese visitors who come to Hawaii, spending $441.7 million. Does your business want a piece of that pie? If you do, you should think about reaching them on social media before they get here, and here’s why.
Social media has broken many barriers in the way we do business, and customer expectations have changed. We now want to “connect” with brands and who better to connect with than the CEO? CEOs that remain behind closed doors are not taking advantage of the vast opportunities to grow their business, reveal their brand’s human side and expertise.