In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to [...]
If you are a social media user, you’ve probably heard of “UGC”. Otherwise known as user generated content, UGC is any kind of content that has been posted by users. In recent years, brands have been utilizing UGC in their advertising and on their social media to help encourage a positive relationship with their followers. [...]
Having a stellar social media presence for your business isn’t a luxury—it’s a necessity. Apps such as Instagram are powerful tools offering a variety of features to help boost your business and propel you to social media stardom. However, because Instagram only allows your business to feature one bio link, it’s important to explore options [...]
There's no "right" way to do social media, but we can learn from the best! Here are three companies who have nailed their recent social media marketing efforts: Denny's Diner, Oreo, and Netflix.
Your employees will empower your brand! Here's three companies who have nailed their recent social media campaigns: Adobe, Starbucks and Yelp Hawaii.