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The Ins and Outs of Influencer Marketing

By |2019-10-05T13:24:20-10:00October 5th, 2019|Best Practices, Content Creation, Digital Marketing, Instagram, Social Media Advertising, Social Media Management|

In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to [...]

How Brands Create Authentic Content and Community Through User Generated Content

By |2019-09-06T06:23:59-10:00September 6th, 2019|Best Practices, Instagram, User Generated Content|

If you are a social media user, you’ve probably heard of “UGC”. Otherwise known as user generated content, UGC is any kind of content that has been posted by users. In recent years, brands have been utilizing UGC in their advertising and on their social media to help encourage a positive relationship with their followers. [...]

How to Use Your Instagram Bio Link to Drive Traffic to Your Website

By |2019-06-23T08:26:21-10:00June 21st, 2019|Best Practices, Businesses Doing It Well, Instagram, Social Media Management|

Having a stellar social media presence for your business isn’t a luxury—it’s a necessity. Apps such as Instagram are powerful tools offering a variety of features to help boost your business and propel you to social media stardom. However, because Instagram only allows your business to feature one bio link, it’s important to explore options [...]

Small But Mighty! How to Master Instagram Stickers

By |2019-06-26T10:52:41-10:00June 14th, 2019|Best Practices, Digital Marketing, Instagram, Tutorials|

How do you dazzle up your Instagram Stories? With Instagram Stickers of course! Learn how to apply Instagram Stickers, and how brands are creating their own.