“The key to success is often the ability to adapt.” —Anthony Brandt With COVID-19 shaking up our lives the past few months, adaptability has been the name of the game. The willingness to turn on a dime and translate a familiar and usually physical process into something that (literally) “clicks” in this moment of [...]
In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to [...]
If you are a social media user, you’ve probably heard of “UGC”. Otherwise known as user generated content, UGC is any kind of content that has been posted by users. In recent years, brands have been utilizing UGC in their advertising and on their social media to help encourage a positive relationship with their followers. [...]
Having a stellar social media presence for your business isn’t a luxury—it’s a necessity. Apps such as Instagram are powerful tools offering a variety of features to help boost your business and propel you to social media stardom. However, because Instagram only allows your business to feature one bio link, it’s important to explore options [...]
How do you dazzle up your Instagram Stories? With Instagram Stickers of course! Learn how to apply Instagram Stickers, and how brands are creating their own.
Your employees will empower your brand! Here's three companies who have nailed their recent social media campaigns: Adobe, Starbucks and Yelp Hawaii.