With online competition for attention growing fiercer every day, standing out on social is no longer a suggestion—it’s a necessity. For many brands, it can be tricky to break the classic mold and go beyond the simple (but admittedly tried-and-true) image and caption method. But, why settle for ordinary when there are countless free apps [...]
In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to [...]
How do you dazzle up your Instagram Stories? With Instagram Stickers of course! Learn how to apply Instagram Stickers, and how brands are creating their own.
Google reports that 68% of small businesses in Hawaii don’t have a website. When you search for a small business online, what are your expectations for an online presence? Is it forgivable if their website looks outdated or worse if they have no presence at all? In the 68%, here are some tips to guide your first steps.
On any given day, I post 3-4 times on 6-8 different Facebook pages, send out 50-60 tweets under 6-8 accounts, participate in an hour-long tweet chat, upload a YouYube video, publish a blog, respond to 20-30 emails all while monitoring and responding to questions or mentions for all of these accounts. That was a mouth full, [...]