Home/Digital Marketing

The Ins and Outs of Influencer Marketing

By |2019-10-05T13:24:20-10:00October 5th, 2019|Best Practices, Content Creation, Digital Marketing, Instagram, Social Media Advertising, Social Media Management|

In the ever-changing sea of influencer marketing, navigating a brand partnership can be a challenge for even the most savvy sailors. But, there’s no need to grab a life jacket just yet. We sat down with Hannah Schwartz (@hannahsigma), the Influencer Relations Strategist at Sigma Beauty, to discuss what influencer marketing tactics you’ll want to [...]

Small But Mighty! How to Master Instagram Stickers

By |2019-06-26T10:52:41-10:00June 14th, 2019|Best Practices, Digital Marketing, Instagram, Tutorials|

How do you dazzle up your Instagram Stories? With Instagram Stickers of course! Learn how to apply Instagram Stickers, and how brands are creating their own.

Your Online Presence: It Starts With a Website

By |2018-07-19T20:56:41-10:00August 22nd, 2012|Best Practices, Digital Marketing, Review Management, Social Media Management|

Google reports that 68% of small businesses in Hawaii don’t have a website. When you search for a small business online, what are your expectations for an online presence? Is it forgivable if their website looks outdated or worse if they have no presence at all? In the 68%, here are some tips to guide your first steps.

Social Media Guidance From the Trenches

By |2018-07-16T16:24:49-10:00February 9th, 2012|Best Practices, Digital Marketing, Social Media Management|

On any given day, I post 3-4 times on 6-8 different Facebook pages, send out 50-60 tweets under 6-8 accounts, participate in an hour-long tweet chat, upload a YouYube video, publish a blog, respond to 20-30 emails all while monitoring and responding to questions or mentions for all of these accounts. That was a mouth full, [...]