This was a topic discussed on Talk Social with Wahine Media, a weekly radio segment on The Matt DiGeronimo Show.

Today we’re empowering both business owners and job seekers – a “two-fer” – and talking about what it takes to be a social media manager.

Businesses are having no problem thinking big when it comes to social media results, but they’re thinking small when it comes to hiring to create those outcomes. Employers, you’re only limited by your imagination.

Business Owners

How many of you have created hybrid positions, raise your hand? The social media landscape is vast, and with it comes amazing opportunity, but like everything in business, what you put in is what you get out. Hybrid positions rarely leave time for conversation, so you have the fruit but you’re not extracting the juice. Invest in your workforce and here’s a hiring tip: just because your new hire has a personal Facebook profile does not mean they are equipped to manage your business page nor will they net you big bang results. If you put a penny in, you’ll probably get your penny’s worth… just. Your online presence is much too powerful to be left in the hands of someone without experience. They may be the first and only interaction people have with your business.

So when you hire for social media, remember it can be a game changer for your business. To succeed it takes dedicated time to serve your customer, dedicated time to curate content, to stay abreast of the latest technologies and ever-evolving best practices AND consistency. It’s a fluid “sink or swim” environment (think FACEBOOK) and if done right, a full time position, and one that requires professional talent. Social media should not be an afterthought, nor should it be left to the inexperienced.

When You Hire

Whether you hire in-house or outsource, you are looking for someone who is willing to be bold while mitigating risk, who creates and nurtures relationships, who understands the value of the customer experience, who is both listener and a born storyteller, who is like a kid in a candy shop using today’s tools and can’t wait for tomorrow’s.

Job Seekers

What is the best single way to make your self more employable? Add social media to your skill set. It’s a great way to expand your network and foster relationships. Did you know colleges are now requiring social media knowledge for their business degrees?


What do I hear everyday? “I don’t need it in my job.” Whether you’re at the upper management level or just beginning your career, it’s time to beef up your skills. If the business owner were to sell or fold tomorrow and you found yourself out of a job, having social media skills would show your relevance and give you a leg up.

Today’s message: Employers, bring in professional talent; employees, roll up your sleeves and be that talent.