If your posts represent the heart and soul of your nonprofit, your responses are you walking the talk… and the point! So as we approach the holiday giving season, is it time to rethink your content strategy? In honor of National Philanthropy Day, here are the top 55 things every nonprofit needs to know...
There is nothing more captivating than a story well-told, and that’s especially true for social media. Social media has changed how we create and consume our stories. Amid the hustle, bustle and noise, brands are earning the attention of their audience by posting content that tells a story -- they make us feel.
What does giving look like during the most wonderful time of the year? Whether a big campaign or a simple daily post, it’s all about sharing the warmth of the season. A big budget isn’t necessary if you want to deliver some red-nosed reindeer cheer.
It's time to rethink SEO. Think of your website as a parked car. It stays in its stall minding its own business, but when someone comes up to tap on the window from Google or your social networks, the high beams light up happy for the attention. It knows visitors convert to subscribers, leads and sales.
Have you ever thought of live tweeting during an event? Why live tweeting? To get more followers, to engage your existing fans, to create buzz. Live tweeting encourages more people to respond and interact with your tweets.
If someone walks into your store, do you run and hide in back room? Hopefully not, so why would you ignore your customers online? Several companies in Hawaii are discovering the PR nightmare of “no one home”. Even if you don’t have a social media presence, people are talking about you online and it’s your job to listen… and respond.