Home/Isabelle Wilcox

About Isabelle Wilcox

As a travel-hungry Gen Zer, Isabelle is all about that Digital Nomad life. She understands the importance for brands and individuals alike to utilize social media as a way to share what they’re passionate about and to connect with their target audiences, friends and family, or the world! If she’s not at Virginia Tech, you can find her in Northern Virginia, Florida, Nashville, or some far-away land with strong Wi-Fi. Her favorite things include: beaching, running, good coffee, and petting any dog that crosses her path.

How Brands Create Authentic Content and Community Through User Generated Content

By |2019-09-06T06:23:59-10:00September 6th, 2019|Best Practices, Instagram, User Generated Content|

If you are a social media user, you’ve probably heard of “UGC”. Otherwise known as user generated content, UGC is any kind of content that has been posted by users. In recent years, brands have been utilizing UGC in their advertising and on their social media to help encourage a positive relationship with their followers. [...]

Small But Mighty! How to Master Instagram Stickers

By |2019-06-26T10:52:41-10:00June 14th, 2019|Best Practices, Digital Marketing, Instagram, Tutorials|

How do you dazzle up your Instagram Stories? With Instagram Stickers of course! Learn how to apply Instagram Stickers, and how brands are creating their own.