Like wise women of old who gathered to share their stories around the fire, we sat cross-legged near the bottom boughs, Lychee martini in one hand and eggroll in the other, and shared our vision of what a perfect business would look like. Karen started the conversation with a simple concept and one by one each woman added another aspect, a tweak, a bolder vision until finally the last drop of inspiration was delivered and we all sat staring as if gobsmacked. Faces glowing not from twinkle lights and alcohol, but from shared delight and revelation, a seed of possibility began to take root. Wahine Media was conceived in love and laughter at a “Girlfriends’ Night Out” Christmas party and is now one of the largest social media agencies in Hawaii.

Based in Honolulu, with offices in California, our “social only” business has grown not only in size and scope, but in talent. In business 12 years—a lifetime in dog and digital years—we’ve had an opportunity to be social media thought leaders, to create social ecosystems, train and shepherd global markets, and perfect brand storytelling and distribution. Social may be no joke, but we wear an ear-to-ear smile every day.