5. How do you bring people into the fold?
Influencers have the biggest microphone so get in front of them
- Identify people/businesses who have influence within your target audience and share their content
- Sharing their content starts the relationship that will eventually carry your water (message) and gives you exposure to their audience
Example from @SuzanneFrew of @TheFrewGroup: Oklahoma Social Media Emergency Management Team reached out to influencers like Blake Shelton to spread the word. Who is YOUR Blake Shelton?
Moore Oklahoma Tornado Recovery
You never know who will become your advocate, but they are the cream of the crop. Nurture these magic beans!
- Advocates are your superheroes who will come to your defense, lift you up into the ether, and share your brand story
- Empower your employees to share pictures and stories (but share your biz goals first)
- Love your volunteers, donors, customers, guests – be a fan of your fan!
Magic bean: Find your influencers and advocates and nurture your assets