Now have you liked and followed your competition?
  • Remove the ‘foe’ silo
  • Like and follow your competitors, not just to monitor their activity, but to actively engage with them
  • Talking alongside your competition establishes your authority in that space
  • Opportunities flow from friendships

Example: If you are consistently talking with a competitor in a friendly and generous way and they retire, you may be the first person they think of when they’re ready to sell their business
Example: They are swamped and it is more important  to “keep their customers happy” than to simply “keep their customers” so they send you their excess work

  • Share and showcase other people’s content

Magic bean: Pay it forward

Magic bean: Pay it forward