It’s the most wonderful time of the year again! A few years ago, we shared our favorite tips to make your social media sparkle during the holidays. The tradition continues with fresh advice to help you become the savviest social media Santa this season. Read on for our top 5 tips!

1. Connect with your audience

Traditions abound during the holiday season, with each celebration offering a unique way to engage with your audience. Encourage connection by inquiring about your followers’ personal holiday stories or experiences. During Thanksgiving, consider asking your followers what they are grateful for, what their favorite dish is, or if they’d rather watch the Macy’s Thanksgiving Day Parade or football. Once Christmastime rolls around, ask your followers about how they show their holiday spirit or the best gift they’ve given. The possibilities are truly endless and offer a genuine opportunity to connect and deepen relationships with your audience. For instance, check out this stellar example from Hawai’i Magazine

2. Embrace creative content

During the holiday season, social media platforms are flooded with content from every direction. Stand out like Rudolph among reindeer by investing in content that separates your brand from the rest of the pack. Video, sound, or any simple motion content (such as Boomerangs) will allow your brand to creatively cut through the noise of busy social channels. This simple video from Hawaiian Airlines shows that a little extra effort can go a long way. 

3. Share what’s going on behind the scenes

Similar to the mystique of elves in Santa’s workshop, audiences are fascinated by the magic of the work “behind the scenes.”  Take your followers inside your own workshop, and be sure to capture the love and care that goes into your company’s product or service. This is also a clever way to tease new products without sounding too self-promotional. The ladies from Kaikini Bikinis do a spectacular job of sharing behind the scenes details year-round. 

4. Celebrate the season of giving

Share in the season of giving this winter! Contests, giveaways, and fun holiday countdowns with sales or special deals are all festive ways to simulate Santa. Don’t forget about more minor events such as Cyber Monday, Giving Tuesday, and Free Shipping Day! Small Business Saturday offers a unique opportunity to share your brand’s story and build community both online and offline. Check out this nutty giveaway example from Mauna Loa

5. Serve up holiday hashtags

Like Grandma’s famous butter pecan cookies, the holidays offer up a platter of hashtags to indulge in. Instagram allows up to 30 hashtags per post, but we recommend somewhere between 5 and 11. Make sure to use a variety of hashtags—perhaps a few popular seasonal hashtags, and if you’re feeling creative, add your own brand’s unique hashtag that can be utilized in all of your holiday postings. By using the classic hashtag #MerryChristmas and their own unique hashtags #FoodlandHI and #FoodFamilyFriendsAloha, Foodland does a perfect job of balancing popular and original. 

As the most wonderful time of the year approaches, embrace the opportunity to connect with your audience and spread holiday cheer. By following our top 5 tips, you’ll find that giving means receiving and caring encourages sharing. Some holiday wish lists require more help than others, so if you’re a Santa in need of more elves, give us a call.