This was originally published on Digital Ethos here.

Do you think you could go a day without using your smartphone? How about a week? If you’re like me, you would most likely say no.

If you’re a business considering harnessing the ever-growing urge to Tweet, post, like, fave, check-in, and share, you should take note of some staggering statistics from 2012 that were recapped in the article by Brian Honigman in 100 Fascinating Social Media Statistics and Figures From 2012:

  • 488 million users regularly use Facebook mobile. (source: All Facebook)
  • As of 2012, 17 billion location-tagged posts and check-ins were logged. (source: Gizmodo)
  • 50 percent of Twitter users are using the social network via mobile. (source: Microsoft tag)
  • More than 5 million photos are uploaded to Instagram every day. (source: Business Insider)
  • In a six-month span, Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)

These numbers are important truths about the use of mobile phones—and the growing use of social media via mobile phones. Does your social media strategy for 2013 include reaching those users?

It is easier than ever for businesses to reach mobile users. With check-ins and geotagging alone, there is a plethora of content being shared publicly that is waiting for a friendly representative to say hello. If you’re a business looking for a few ways to engage with mobile users in your area, consider these tactics:

Leave Tips on Foursquare Places

It’s a no-brainer to open a Foursquare profile if you’re a brick and mortar business, but did you know even if you don’t get foot traffic, you can still open a brand page? As a brand page, you can use Foursquare in many ways a regular user can.

As a brand, leave “tips” in popular places in your city. A tip can range from a “did you know” fact to the employee favorite dish you order at lunch. This technique is especially effective if your tips can relate back to content on your website or blog. Let’s say you’re a business in the hospitality industry, and you have blog posts about sights to see in your city. Leave tips at all of those sights and link back to your website for the “full story”.

If you want to see this strategy in action, check out what The History Channel is doing on Foursquare:

social media strategy  social traffic tactics

1. Engage With Geotagged Instagram Photos

The majority of Instagram photos are geotagged, and they can be viewed by location. This can be done on your phone by clicking any geotag icon on a photo.

instagram geo tag location

But this is a cumbersome technique if you want to efficiently explore surrounding areas since you have to first find a photo with that specific geotag.

The alternative I recently found is a great tool I love called Gramfeed. It is used in a browser, and you can search nearby locations through a map tool. You can then view all the photos shared under that geotag and a unique URL is created—you can then bookmark the link. I’m sure you’re already thinking of all the possibilities…

google map locations  featured images geo location


2. Promote Your Facebook Page Targeting Your City

Say what you will about Facebook Ads, but if you use them right they work. They recently enabled a shortcut to “promote your page”. Much like the “promoted post”, it’s a quick way to get some traction and set a daily budget right from your page. I’ve had great success using this feature to gain mobile fans—more so than promoting a page using the Ads Manager and targeting mobile users.

From your admin panel, you will see the “promote your page” in the bottom left where your new likes are sometimes displayed. If you don’t see it, go to your home feed and come back, or refresh your page. It will pop up eventually (trust me, Facebook wants to make it easy to spend money).

facebook promotional budget   advertising with facebook

Set your daily budget, and click “promote”. From there you can set your target audience. Select your surrounding area.

3. The next step is often overlooked, but is the most important part!

Now it’s time to go customize the ad from the back end. Go to your ads manager, find the ad you just placed from the list and click on the title to access the stats. From here you can adjust the daily budget, the end date (which cannot be done from the admin panel), the target audience, and you can even add interests to the ad. See all the areas marked with arrows in the sample ad below. Notice that when you use the “promote page” feature mobile users are automatically added to the target specs.

facebook ads manager dashboard


100 Fascinating Social Media Statistics and Figures From 2012 via @HuffPostTech

History Channel on Foursquare: