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Upcoming Events

Storytelling for Social Media @ Krauss Hall | Pacific New Media | UH Manoa
Aug 2 @ 9:00 am – 12:00 pm

When you write a tweet do you think of it as a novel 140 characters at a time? When you share a photo are you extracting the juice for your post? People won`t buy into brands — they buy into the story behind brands. Brands are earning the attention of their audience by creating a personal experience — content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for!

Register for Karen’s Storytelling for Social Media today!


Social Media Best Practices @ Sakamaki Hall | Pacific New Media | UH Manoa
Sep 6 @ 9:00 am – 12:00 pm

You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile – Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube – you leave with a better understanding of the latest trends, etiquette, what it looks like to “do social media right”, and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media.

Register for Gwen’s Social Media Best Practices class today!


Overview of Social Media Platforms @ Sakamaki Hall | Pacific New Media | UH Manoa
Oct 11 @ 9:00 am – 12:00 pm

Every social media platform has its own language, characteristics and idiosyncrasies and it is necessary to have a basic understanding of the tools before you jump in. From Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, and more, learn the mechanics of each platform, how to decide what platforms are worthwhile for a business, and how to maximize your time while using them. Through demonstration and examples of those `doing it well`, you leave with a deeper understanding of what each social platform offers and whether it would be beneficial for you to spend time swimming in that community.

As the follow-up to Introduction to Social Media, this is a fast-paced 3-hour class of mechanics. Learn how to use the profiles real-time so bring your laptop, and be prepared to follow along!

Curriculum developed with support from Social Media Club Hawaii.

Register for Gwen’s Social Media Best Practices class today!